Your Work. Your Identity. Your Rules.
AI is reshaping creative industries.
Take control with tools that set clear boundaries
Step 1
Define Your AI Usage Policy.
Add a clear notice to your online presence that tells AI companies and internet users exactly what they can and cannot do with your work.
Step 2
Share your policy on your website & socials
Display the link in your bio
about caal.
The rapid evolution of AI has introduced new forms of risks for creators. Copyrighted works—including writing, images, videos, sound, voice, and likeness—are being used in AI training without consent. Online users can reproduce, generate from, and publish this content without authorization, challenging the boundaries of creative ownership.
While copyright law expressly protects creative works, proposals in the UK and EU for broad data mining exceptions that allow AI-scraping of copyrighted material have raised significant concerns. These exceptions shift the burden onto creators, who are asked to opt out despite the absence of standardized methods.
We believe this framework is flawed. Copyright law should prevail. However, the growing number of lawsuits and policy debates are questioning these principles, urging us to anticipate and address these challenges.
At caal (copyright-as-a-layer), we are building tools to protect creators from AI misuse. By collaborating with creators, companies, and policymakers, we aim to foster a digital environment where creative rights are upheld and respected.
our team.
At caal, we combine expertise from creative industries, technology, and social impact.
- Thibault has worked with artist Ryan McGinley and led projects across advertising, fashion, entertainment, media, and publishing. His experience with creative workflows and industry dynamics ensures caal addresses the real needs of creators.
- Pablo holds a PhD in Physics and Machine Learning, specializing in computer vision. As the former Head of Engineering at climate tech startup Reforestum, he brings technical depth and a focus on the intersection of technology and societal impact.
- Antoine has built and scaled platforms serving social missions, including pass Culture , which made cultural experiences accessible to millions of young people in France, and Mos , which helps students secure education
Our work on awen, implementing copyright-first approaches to generative AI, has shaped our understanding of creative rights and AI development. This perspective drives caal’s approach to addressing today’s copyright challenges.
